Korelasi antara Kualitas Produk dan Promosi Sosial Media dengan Keputusan Pembelian Bolu Salak Kenanga Padang Sidimpuan

Abstract

The purpose of this study is to examine how social media promotion, product quality, and customer service at Toko Bolu Salak Kenanga Padang Sidimpuan differ from one another. This study used a quantitative approach, distributing the questionnaire to 71 respondents who had previously purchased bolu salak from Toko Bolu Salak Kenanga Padang Sidimpuan. The study's findings indicate a positive and significant relationship between the product's quality and the purchasing decision-making process. In other words, when the quality of Bolu Salak Kenanga improves, more customers choose to purchase the product. In other words, as more advertisements for Bolu Salak Kenanga appear in social media, more people are purchasing the product. This study indicates that Toko Bolu Salak Kenanga Padang Sidimpuan needs to improve and maintain the quality of its products and continuously carry out creative social media promotion.