Pengaruh Promosi Penjualan dan Persediaan Terhadap Volume Penjualan Pada PT Kingled Indonesia

Abstract

. This study aims to determinate the effect os Sales Promotion and Inventoty on Sales Volume in PT Kingled Indonesia.The sample in the study are all customers who make purchases at the organization during the 2022 period as many as 92 respondents. The data analysis model used in this study is a multiple regression analysis model. The results showed that based on the data and analysis results obtained from research that has been done by the author at PT Kingled Indonesia namely, the first hypothesis is accepted, namely results of the study indicate that the sales promotion variable partially has a positive and significant influence on sales volume in PT Kingled Indonesia. The second hypothesis is accepted, namely the results of the study indicate that the inventory variable partially has a positive and significant influence on sales volume in PT Kingled Indonesia. The third hypothesis accepted, namely the results of the study indicate that the variables of sales promotion and inventory simultaneously have a positive and significant influence on sales volume in PT Kingled Indonesia.