Pengaruh Sales Promotion Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Cat Di PT Decorindo Jaya

Abstract

This study aims to determine the effect of Sales Promotion and Product Quality on the Purchase Decision of paint products at PT. Decorindo Jaya. The research methodology used is a quantitative descriptive method, the unit of analysis in this study is PT. Decorindo Jaya. The population in this study is consumers. the technique for determining the number of samples used in this study is the technique sampling. The research method used is data collection techniques through research libraries and fields research which is carried out systematically based on the research objectives. The analytical method used to solve the problem and prove the hypothesis is descriptive analysis, regression analysis. This analysis includes validity and reliability, classical assumption test, multiple regression analysis, hypothesis testing through t and F tests, and coefficient of determination test (R2). The results showed that based on the data and the results of the analysis were obtained from research that had been carried out by the authors at PT Decorindo Jaya, namely the first hypothesis was accepted, namely the result of The results of the research show that Sales Promotion partially has a positive and significant variable influences the decision to purchase paint products at PT Decorindo Jaya. Second the hypothesis is accepted, namely the results of the study indicate that the quality of the product variables partially have no positive and significant effect on the decision to purchase paint products at PT Decorindo Jaya The third hypothesis is accepted, namely. The results of the research show that the variables of sales promotion and product quality have positive and significant influence on the decision to purchase paint products at PT Decorindo Jaya