Pengaruh Store Atmosfer, Lokasi, Dan Gaya Hidup Terhadap Keputusan Pembelian Di Sosmed Cafe

Abstract

This study aims to determine the influence of Store Atmosphere, Location and Lifestyle on purchasing decisions at Cafe Sosmed. The research methodology used is a quantitative descriptive method. The type of data used in this research is quantitative data. Source of data in the form of primary data and secondary data. The population in this study were all consumers who made purchases at the Café Sosmed as many as 515 consumers. By using the Slovin formula with an error rate of 5%, a total sample of 225 respondents was obtained. Data were analyzed using multiple linear regression analysis method. The results of the research analysis show that Store Atmosphere and Location does not have a positive effect on Purchase Decisions at Cafe Sosmed. The results of the analysis show that lifestyle partially has a positive and significant influence on purchasing decisions at Café Sosmed. The results showed that Store Atmosphere, Location and Lifestyle had a positive and significant effect on Purchase Decisions at Sosmed Cafe