Analisis Pengaruh Penerapan Teknologi, Kreativitas Dan Lingkungan Bisnis Terhadap Keberhasilan Usaha K3 Mart Sumatera

Abstract

This study aims to test and analyze the application of technology to the success of K3 Mart Sumatra, determine the influence of creativity on the success of K3 Mart Sumatra, determine the influence of the business environment on the success of K3 Mart Sumatra and determine the effect of the application of technology, creativity and business environment on the success of K3 Mart Sumatra.The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, which is data obtained in the form of numbers or Numbers. The source of data is primary data and secondary data, the unit of analysis in this study is K3 Mart Sumatra and the observation unit is K3 Mart consumers. The population in this study is all consumers K3 Mart Sumatra while the sample amounted to 170 customers. The Data were analyzed using multiple linear regression analysis method. The results of the calculation of the hypothesis partially obtained he application of technology to the success of K3 Mart Sumatra business, creativity on the success of K3 Mart Sumatra and business environment to the success of K3 Mart Sumatra. the calculation results obtained simultaneously the influence of the application of technology, creativity and business environment on the success of K3 Mart Sumatra