Pengaruh Pengetahuan Kewirausahaan Dan Motivasi Terhadap Keberhasilan Usaha Pedagang Di Asia Mega Mas Medan

Abstract

This study aims to determine the effect of Entrepreneurship Knowledge and Motivation on the Success of Traders' Businesses in Asia Mega Mas Medan.The research methodology used is a quantitative descriptive method. The type of data used in this study is quantitative data, namely data obtained in the form of numbers or numbers. Source of data in the form of primary data and secondary data. Primary data was obtained from the results of distributing questionnaires to respondents, secondary data was obtained from data and literature relating to the issues discussed. The research population that will be used in this research is all traders who are entrepreneurs in Asia Mega Mas, the number of which is 51 traders. Because the population is 51 traders, the sample technique used is a saturated sample where the entire population will be used as a research sample. Data were analyzed using multiple linear regression analysis method. The results of the research analysis show that there is a partially and simultaneously significant positive effect between Entrepreneurship Knowledge and motivation on Business Success in Asia Mega Mas.