Pemanfaatan Teknologi AI untuk Mengembangkan Strategi Digital Marketing Berbasis Data bagi UMKM Desa
DOI:
https://doi.org/10.35126/jpmi.v5i1.999Keywords:
Artificial Intelligence, Digital Marketing, MSMEs, Community Service, Data-Driven StrategyAbstract
This community service program aims to enhance the capacity of micro, small, and medium enterprises (MSMEs) in Aek Pamingke Village in utilizing artificial intelligence (AI) for data-driven digital marketing strategies. The activities were conducted through several stages, including needs analysis, intensive training, practical implementation, and evaluation. The initial analysis revealed that most MSME participants had limited knowledge and skills in digital marketing, with 60% categorized as having low understanding before the program. After the training, significant improvement was recorded, with 50% of participants reporting being very satisfied and 35% satisfied. The program’s impact was evident in the participants’ improved ability to design more effective data-driven marketing strategies. The main limitations of this program were the relatively small number of participants and the limited implementation time, indicating the need for extended programs with broader coverage in the future.
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