Pemberdayaan Komunitas Wisata Desa Melalui Manajemen Media Sosial Berbasis Data
DOI:
https://doi.org/10.35126/jpmi.v4i2.987Keywords:
Community Service, Digital Literacy, Social Media, MSMEs, Practical TrainingAbstract
This community service program aims to improve digital literacy in the community through social media training, particularly for MSMEs. Based on an initial survey, participants had a high level of social media usage but did not fully understand content management strategies and the use of insight features. After the training, there was a significant increase in three key indicators: understanding of social media insights (from 70% to 93%), consistency of content uploads (from 40% to 68%), and audience interaction (up to 55%). These results demonstrate the success of this hands-on, participatory, and practice-based training approach. Comparison with recent research literature supports this finding, which suggests that digital training plays a crucial role in empowering MSMEs. However, this activity has limitations, including limited training time and varying levels of participant literacy. Follow-up programs and ongoing mentoring are recommended for optimal impact.
Downloads
References
Ananda, I., & Dirgahayu, T. (2021). Pemanfaatan Teknologi Informasi Pada Desa Wisata di Indonesia: A Systematic Literature Review. Jatisi: Jurnal Teknik Informatika Dan Sistem Informasi, 8(4), 2291–2302. https://jurnal.mdp.ac.id/index.php/jatisi/article/download/1095/525
Dewi, T. W. S., & Ma’ruf, M. F. (2025). Pengelolaan Wisata Daerah Untuk Meningkatkan Pendapatan Asli Daerah (Studi Pada Pengelolaan Wisata Unggulan Kayangan Api Kabupaten Bojonegoro). MHI: Media Hukum Indonesia, 3(3), 691–710. https://doi.org//10.5281/zenodo.15669437
Djabbari, M. H., Saguni, D. S., Fetni, & Widyawati. (2025). Model Pariwisata Digital dalam Transformasi Tata Kelola Objek Wisata Berbasis Masyarakat Lokal di Kabupaten Enrekang. Journal Publicuho, 8(2), 981–996. https://doi.org/10.35817/publicuho.v8i2.753
Elmia, A. S., Reyaan, A., Trihayuningtyas, E., & Zulhelfa, Z. (2025). Pengelolaan Desa Wisata Karangsambung Kebumen Berbasis Community Based Tourism. Kepariwisataan: Jurnal Ilmiah, 19(1), 80. https://doi.org/10.47256/kji.v19i1.574
Fathoni, F., Basulina, N. A., Gustiani, S., Amalia, S., Sabila, A., & Ibrahim, A. (2025). Identifikasi Waktu Optimal Posting Terhadap Pola Engagement Sosial Media Menggunakan Metode K-Means Clustering. JATI (Jurnal Mahasiswa Teknik Informatika), 9(4), 6237–6244. https://doi.org/10.36040/jati.v9i4.14027
Gautama, V. A. (2022). User Generated Content pada Tiktok dan Penggunaannya di Kalangan Muda. Jurnal Ilmu Sosial Dan Pendidikan (JISIP), 6(4), 2598–9944. https://doi.org/10.36312/jisip.v6i4.3749/http
Indrayanti, S., Wardhani, H. S., & Purnomo, G. H. (2024). Analisis Minat dan Perilaku Perjalanan Wisata pada Generasi Z ke Objek Wisata Berastagi. Bulletin of Community Engangement, 4(2), 354–359. https://attractivejournal.com/index.php/bce/article/download/1179/1079/9836
Kamil, M., Meirinaldi, M., & Kurniati, A. (2025). Strategi Produk Berbasis Produksi dan Inovasi untuk Peningkatan Kapasitas UMKM di Desa Ciherang, Ciajur. Jurnal Multidisiplin Borobudur, 2(1), 56–60. https://ejournal.borobudur.ac.id/index.php/jmb/article/download/1731/1283/4565
Pandie, D. B. W., & Sjioen, M. C. (2024). Transformasi Birokrasi Pemerintahan Kota Kupang Berbasis Tata Kelola Kota Berkelanjutan. Jurnal Inovasi Kebijakan, 8(1), 15–27. https://jurnalinovkebijakan.com/index.php/JIK/article/download/97/61
Prawira, A. A. G. O. A., & Pidada, I. B. U. (2025). Strategi Pemasaran Digital Untuk Mendukung UMKM di Saloka Theme Park, Semarang. Jurnal Destinasi Pariwisata, 13(2), 630–639. https://ejournal4.unud.ac.id/index.php/destinasi/en/article/view/2292/1022
Rany, R. M., Lusiana, E., & Perdana, F. (2025). Peran Literasi Digital dalam Meningkatkan Kemampuan Berpikir Kritis di Era Teknologi Informasi. Philosophiamundi, 3(4), 47–56. https://philosophiamundi.id/index.php/philosophia/article/view/147
Sianipar, B., Cahyani, K., Safitri, O., Handoko, B., Intan, D. A. N., Subagja, M. K. K., & Silitonga, F. (2024). Media Sosial Sebagai Alat Pemasaran Mangrove Pandang Tak Jemu Di Kampung Tua Bakau Serip. Jurnal Keker Wisata, 2(2), 154–166. https://doi.org/10.59193/jkw.v1i1.93x
Sitorus, S. A., Liana, T. M. M., & Simanjuntak, A. N. (2025). Optimalisasi Komunikasi dan Branding Untuk UMKM: Upaya Go Digital Melalui Pengabdian Masyarakat. Jurnal Medika: Medika, 4(3), 379–387. https://jmedika.com/index.php/medika/article/download/246/127
Yansahrita, Y., Fauzi, F., & Irviani, R. (2023). Digital Marketing: Sebagai Strategi Pemasaran Produk Home Industry di Wilayah Oku Timur. ECo-Buss, 6(1), 410–417. https://doi.org/10.32877/eb.v6i1.887
Gulo, R. P. S., Faundri, R. A., Nurhaliza, S., Prayoga, M. L. S. D., Idayati, I., Fadly, M., & Ferdinand, A. (2025). Transformasi Ekonomi Digital untuk Meningkatkan Produktivitas dan Daya Saing UMKM di Indonesia. Jurnal Serambi Ekonomi Dan Bisnis, 8(1), 948–968. https://ojs.serambimekkah.ac.id/serambi-ekonomi-dan-bisnis/article/download/8743/5927
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Edi Winata
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
