Pemanfaatan Digital Marketing untuk Komunikasi Bisnis UMKM di Desa Sumber Rejo Kabupaten Batubara Sumatera Utara

Authors

  • Devi Alvionita Alindra Universitas Prima Indonesia, Medan, Indonesia
  • Feby Yoana Siregar Universitas Prima Indonesia, Medan, Indonesia
  • Rizkika Utami Universitas Prima Indonesia, Medan, Indonesia
  • Christin Agustina Purba Universitas Prima Indonesia, Medan, Indonesia
  • Muhammad Agung Anggoro Universitas Prima Indonesia, Medan, Indonesia

DOI:

https://doi.org/10.35126/jpmi.v4i1.789

Keywords:

Digital Marketing, Business Communication, MSMEs, Sumber Rejo Village, Economic Empowerment

Abstract

The utilization of digital technology is a key factor in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the global economic era. This community service research aims to empower MSME actors in Sumber Rejo Village, Batubara Regency, North Sumatra, through the optimization of digital marketing as a means of business communication. The partners consist of 26 MSMEs producing "keripik pisang gosong" (caramelized banana chips) and "emping" (melinjo crackers), who previously relied on conventional marketing methods. The implementation method utilized a participatory approach, including needs identification, technical training (content creation, social media management, and e-commerce registration), and intensive mentoring for 1.5 months. The results show a significant increase in digital literacy and technical skills among participants. A total of 18 MSMEs successfully expanded their market reach outside the region and reported a 15-30% increase in sales. Despite facing challenges such as limited internet access and technological adaptation issues among older participants, the program successfully laid the foundation for digital transformation in rural areas. In conclusion, the sustainable integration of digital marketing strategies and the formation of local digital communities are essential to maintain business consistency. This program recommends infrastructure support from the local government to support the sustainability of the MSME digital economy in Batubara Regency.

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References

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Published

Published: 2025-01-18
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How to Cite

Alindra, D. A. ., Siregar, F. Y., Utami, R., Purba, C. A., & Anggoro, M. A. (2025). Pemanfaatan Digital Marketing untuk Komunikasi Bisnis UMKM di Desa Sumber Rejo Kabupaten Batubara Sumatera Utara. Jurnal Pengabdian Masyarakat Inovasi, 4(1), 26-33. https://doi.org/10.35126/jpmi.v4i1.789

Issue

Vol. 4 No. 1 (2025): February 2025

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