Pelatihan Kewirausahaan Dan Manajemen Pemasaran Di Sosial Media Pada UMKM Desa Nagurpane
DOI:
https://doi.org/10.35126/jpmi.v3i2.715Keywords:
Entrepreneurship, Marketing Management, Social Media, MSMEs, Nagurpane VillageAbstract
The utilization of social media in the digital era has become a primary key to the sustainability of Micro, Small, and Medium Enterprises (MSMEs), especially in rural areas with limited market access. Nagurpane Village possesses diverse economic potential, ranging from palm oil derivative products to handicrafts; however, its management remains traditional and confined to local marketing. This community service activity aims to enhance the human resource capacity of MSMEs in Nagurpane Village through entrepreneurship training and social media-based marketing management. The methods employed in this activity include field surveys, material preparation, intensive training execution, and direct practical assistance. The results of this program indicate a significant increase in participants' understanding of the importance of branding and digital marketing techniques. Participants are now capable of operating business accounts on social media platforms, conducting independent product photography, and understanding competitive pricing strategies. Despite challenges such as time constraints and digital infrastructure limitations in rural areas, the high enthusiasm of the participants served as the main supporting factor for the program's success. The conclusion of this activity emphasizes that digital transformation through online marketing education can expand the market reach of Nagurpane Village's MSMEs, increase sales volume, and strengthen local economic competitiveness amidst dynamic global market competition.
Downloads
References
Agustina, I., & Lahindah, L. (2020). Analisis Strategi Pemasaran Melalui Sosial Media Pada Pt.Esa Kreasio Sportindo (Stayhoops). Journal of Accounting and Business Studies, 4(1), 77–93. https://doi.org/10.61769/jabs.v4i1.332
Amelia, A., Willyam, A. P., Salsabilla, G., Sari, R. S., & Sari, V. N. (2023). Penerapan Metode Online Marketing Pada Pengenalan Produk Untuk Meningkatkan Jumlah Jual Pada UMKM Home Industry Jagung. Jurnal Pengabdian Masyarakat Bangsa, 1(5), 316–324. https://doi.org/10.59837/jpmba.v1i5.131
Ardiyanti, D., & Sadad, A. (2021). Implementasi Program Pelatihan Kerja di Dinas Tenaga Kerja Kabupaten Pelalawan. Jiap, 7(2), 153. https://doi.org/10.25299/jiap.2021.vol7(2).7437
Arifah, S. (2018). Strategi Pembelajaran Andragogi (Kajian pada Mata Kuliah Pembelajaran Bahasa Indonesia). Jurnal Keislaman Dan Kemasyarakatan, 2(1), 38–65. http://ejournal.kopertais4.or.id/madura/index.php/aliman/article/view/3203%0Ahttp://ejournal.kopertais4.or.id/madura/index.php/aliman/article/download/3203/2374
Azzahra, B., Gede, I., Raditya, A., & Wibawa, P. (2021). Sebagai Katalis Perekonomian Indonesia Dalam Menghadapi Middle Income Trap 2045. Inspire Journal: Economics and …, 1(1), 75–86. https://ejournal.uksw.edu/inspire/article/download/4856/1771
Bustomi, M. Y., & Suryanto, J. (2022). Strategi Pengembangan Klaster UMKM Menggunakan Metode Analytic Hierarchy Process Di Kabupaten Kutai Timur. Jurnal Teknologi Agro-Industri, 9(2), 30–45. https://doi.org/10.34128/jtai.v9i2.162
Barus, D. R., Simamora, H. N., Sihombing, M. G. S., Panjaitan, J., & Saragih, L. S. (2023). Tantangan dan Strategi Pemasaran UMKM di Era Teknologi dan Digitalisasi. Journal of Creative Student Research (JCSR), 1(6), 357–365. https://doi.org/10.55606/jcsrpolitama.v1i6.3031
Devi, P., & Bansal, K. L. (2024). Data science in healthcare: techniques, challenges and opportunities. Health and Technology, 14(4), 623–634. https://doi.org/10.1007/s12553-024-00861-8
Dipayanti, K., Lesmana, R., & Pratama, Y. (2022). Pelatihan Digital Marketing Pada Media Sosial Untuk Meningkatkan Pemasaran Hasil Pertanian di Desa Cihambulu Pabuaran Subang Jawa Barat. Idea Abdimas Journal, 1(1), 44–52. https://ojs.ideanusa.com/index.php/iaj
Ditta, A. S. A., & Candrani, A. D. (2023). Pelatihan Pembukuan Sederhana dan Implementasi Point of Sales Pada UMKM Kota Madiun. Society?: Jurnal Pengabdian Dan Pemberdayaan Masyarakat, 4(1), 36–46. https://doi.org/10.37802/society.v4i1.366
Fatmawati, R., Pratiwi, F., & Armaya, D. (2022). Peberdayaan Literasi Digital Sebagai Penguatan Ekonomi Kreatif Di Desa Kuta Parit Kabupaten Langkat. Maslahah: Jurnal Pengabdian Masyarakat, 3(2), 85–93. https://doi.org/10.56114/maslahah.v3i2.401
Fauziah, M., A’za, T. Z., Hilmiyah, S., Latifah, L., & Syihab, I. F. (2022). Pendampingan Usaha Menengah Kecil Masyarakat Melalui Digital Marketing untuk Menunjang Pemasaran Produk. Jurnal Pemberdayaan Masyarakat, 1(2), 41–51. https://doi.org/10.46843/jmp.v1i2.268
Ferrary, A. A. I., Fajri, I., Mustika, D. A., Apriadi, M. A., & Darojat, E. (2023). Transformasi Regulasi: Strategi Hukum Dalam Menangani Praktik Monopoli Dan Persaingan Usaha Tidak Sehat Di Era E-Commerce. Yustisi: Jurnal Hukum & Hukum Islam, 10(1), 344–352. https://doi.org/10.32832/yustisi.v10i1.19185
Putra, A. H. (2018). Peran Umkm Dalam Pembangunan Dan Kesejahteraan Masyarakat Kabupaten Blora. Jurnal Analisa Sosiologi, 5(2). https://doi.org/10.20961/jas.v5i2.18162
Ramadayanti, F., & Kurriwati, N. (2022). Pengaruh Promosi Melalui Media Sosial dan Saluran Distribusi Terhadap Minat Beli Konsumen di Era Pandemi Studi Pada Ramio Cafe And Mart di Sumenep. Jurnal Kajian Ilmu Manajemen (JKIM), 1(4), 99–110. https://doi.org/10.21107/jkim.v1i4.13507
Soekandar, A. J., & Pratiwi, P. (2023). Difusi Inovasi untuk Keberlanjutan Bisnis Ritel Kecil: Strategi Pemasaran Digital. Jurnal Ilmiah Manajemen, Ekonomi Dan Bisnis, 2(1), 81–99. https://doi.org/10.51903/jimeb.v2i1.596
Suyatno, S., & Suryani, D. A. (2022). Pengembangan Potensi UMKM Berbasis lokal dalam Mendorong Perekonomian di Desa Girikerto,. Jurnal Studi Manajemen Dan Bisnis, 9(2), 108–118. https://doi.org/10.21107/jsmb.v9i2.16821
Usada, U., & Murni, A. (2020). Strategi Green Product Guna Meningkatkan. Journal of Research and Technology, 6(1), 33–40. https://journal.unusida.ac.id/index.php/jrt/article/download/138/147/353
Vinsensia, D., Utami, Y., Jannah, N., & Wulandari, D. I. (2023). Penerapan Inovasi Desain Kemasan Sebagai Branding Produk Usaha Mikro Kecil Menengah (UMKM). Jurnal Pengabdian Kepada Masyarakat Nusantara (JPkMN), 4(3), 2306–2311. https://ejournal.sisfokomtek.org/index.php/jpkm/article/view/1470
Wale, N. B., & Situmorang, T. P. (2023). Analisis Impulsif Buying Pada Belanja Online. INNOVATIVE: Journal Of Social Science Research Volume, 3(3),
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Jurnal Pengabdian Masyarakat Inovasi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
