Service Excellent Berdasarkan Perspektif Experential Marketing Pada Pegiat Usaha Di Desa Pematang Johar

Authors

  • Desma Manik* Sekolah Tinggi Ilmu Ekonomi Eka Prasetya, Indonesia
  • Pesta Gultom Sekolah Tinggi Ilmu Ekonomi Eka Prasetya, Indonesia
  • Elisabeth Nainggolan Sekolah Tinggi Ilmu Ekonomi Eka Prasetya, Indonesia

DOI:

https://doi.org/10.35126/jpmi.v1i2.368

Keywords:

Service Excellent, Experential Marketing, Pematang Johar

Abstract

Mengelola suatu usaha bukan hanya memperhatikan produk yang dihasilkan saja. Pelayanan prima dari pegiat usaha di Desa Pematang Johar juga merupakan hal yang harus diperhatikan. Bagaimana memberikan pelayanan yang terbaik agar kelak konsumen dapat kembali lagi. Wawasan mengenai Perspektif Experential Marketing dapat memberikan pengetahuan kepada pegiat usaha Desa Pematang Johar bagaimana melayani konsumen agar konsumen merasa spesial dan merasa terlibat dalam menggunakan produk. Keterlibatan konsumen secara emosional dapat memberikan dampak positif dalam peningkatan penjualan.

 

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Published

Published: 2022-08-18
Abstract View: 207 times
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How to Cite

Manik*, D., Gultom, P., & Nainggolan, E. (2022). Service Excellent Berdasarkan Perspektif Experential Marketing Pada Pegiat Usaha Di Desa Pematang Johar. Jurnal Pengabdian Masyarakat Inovasi, 1(2), 20-25. https://doi.org/10.35126/jpmi.v1i2.368

Issue

Vol. 1 No. 2 (2022): Agustus

Section

Articles

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