Willingnes To Pay Masyarakat Terhadap Sayuran Organik Di Kota Medan

Authors

  • Ni'mal Hamdi BM Universitas Alwashliyah Medan, Indonesia
  • Salmiah Salmiah Universitas Sumatera Utara, Indonesia
  • Faisal Azhari Baldan Panjaitan Universitas Alwashliyah, Indonesia

DOI:

https://doi.org/10.35126/ilman.v12i1.559

Keywords:

Sayuran, Organik, Willingness To Pay

Abstract

Pola hidup sehat kini telah melembaga secara internasional dan mensyaratkan jaminan bahwa produk pertanian harus beratribut aman dikonsumsi, kandungan nutrisi tinggi dan ramah lingkungan. Hal ini menjadi motivasi dengan  tingginya kesadaran masyarakat atas pola hidup yang sehat. Tujuan penelitian adalah untuk mengetahui faktor-faktor yang mempengaruhi  kesediaan membayar sayuran organik di Kota Medan. Dengan analisis regresi logistik bersumber data primer dan di analisa dengan software  SPSS. Hasil menunjukkan faktor-faktor yang berpengaruh pada kesediaan membayar (WTP) sayuran organik di Kota Medan secara signifikan pada selang kepercayaan 95% (p-value < ?) adalah pendapatan dan pendidikan.

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References

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Published

Published: 2024-02-15
Abstract View: 364 times
PDF Download: 378 times

How to Cite

Hamdi BM, N., Salmiah, S., & Baldan Panjaitan, F. A. (2024). Willingnes To Pay Masyarakat Terhadap Sayuran Organik Di Kota Medan. Jurnal ILMAN (Jurnal Ilmu Manajemen), 12(1), 31-36. https://doi.org/10.35126/ilman.v12i1.559

Issue

Vol. 12 No. 1 (2024): Februari

Section

Articles

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