Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan di Toko Nurul S Maju, Cabang Garu II

Abstract

The purpose of this research was to find out whether there is an influence between service quality and customer satisfaction at the store  Nurul S Maju, Cabang Garu II . The sample in this study was 67 people taken from buyers who had made a buyer's transaction at the shop. Sampling uses Slovin's theory, namely a formula for calculating the minimum number of samples if the behavior of a population is not known with certainty. The analysis in this study uses simple regression analysis, and uses SPSS 26 to process the data. The results of the simple linear regression analysis show that there is an influence between Service Quality on Customer Satisfaction. This can be proven if the value of Service Quality is increased by 1, it will also add value to Customer satisfaction.