Pengaruh Harga Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada PT. Kreasi Lutvi Sejahtera (UKM Keripik Singkong) Di Tanjung Morawa

Authors

  • Bakhtiar Putra Demokrasi Zebua Sekolah Tinggi Ilmu Manajemen Sukma, Indonesia
  • Ade Rahma Ayu* Sekolah Tinggi Ilmu Manajemen Sukma, Indonesia

Keywords:

Harga, Kualitas Produk, Minat Beli Konsumen

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh harga dan kualitas produk terhadap minat beli konsumen. banyaknya jenis usaha yang sejenis dengan harga yang sama sehingga menimbulkan banyak pesaing / kompetitor, rendahnya inovasi produk sehingga tidak memiliki jenis olahan singkong lainnya, pengemasan masih yang manual dan daya tahan produk yang pendek sehingga keripik mudah lembek.

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Published

Published: 2023-02-22
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Issue

Vol. 4 No. 1 (2022): Januari

Section

Articles

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