Pengaruh Pelayanan dan Fasilitas Terhadap Tingkat Kepuasan Pelanggan Pada Cordela Inn Millennium Hotel Medan
Keywords:
Pelayanan, Fasilitas, Kepuasan KonsumenAbstract
Penelitian ini bertujuan untuk menganalisis pengaruh pelayanan dan fasilitas terhadap kepuasan pelanggan Cordela Inn Millennium Hotel Medan. Penelitian ini termasuk penelitian kuantitatif dengan variabel pelayanan, fasilitas dan kepuasan konsumen. Pengumpulan data dilakukan dengan angket, wawancara, observasi, dan dokumentasi. Teknik accidental sampling digunakan untuk mendapatkan 89 responden Cordela Inn Millennium Hotel Medan. Data kemudian dianalisis dengan menggunakan rumus regresi linier berganda. Hasil koefisien determinasi menunjukkan nilai R Square sebesar 0.577, Artinya pengaruh pelayanan dan fasilitas terhadap kepuasan konsumen sebesar 57.7%. Dari hasil penelitian ini dapat disimpulkan bahwa variabel pelayanan dan fasilitas berpengaruh positif dan signifikan terhadap kepuasan konsumen Cordela Inn Millennium Hotel Medan.
Downloads
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
