Pengaruh Fasilitas Dan Pelayanan Terhadap Kepuasan Pengunjung Di Pantai Bali Lestari
Keywords:
Fasilitas, Pelayanan, Kepuasan PengunjungAbstract
Tujuan penelitian ini adalah untuk mengetahui apakah ada pengaruh fasilitas dan pelayanan terhadap kepuasan pengunjung di Pantai Bali Lestari. Sampel penelitian ini adalah 86 orang, pengambilan sampel menggunakan insidental sampling yaitu penentuan sampel yang kebetulan ketemu. Analisis data menggunakan uji regresi berganda, sedangkan pengolahan data menggunakan SPSS. Hasil penelitian menunjukkan secara parsial variabel fasilitas berpengaruh positif dan signifikan terhadap kepuasan pengunjung, dan secara parsial variabel pelayanan berpengaruh positif dan signifikan terhadap kepuasan pengunjung, sedangkan secara simultan fasilitas dan pelayanan berpengaruh positif dan signifikan terhadap kepuasan pengunjung di Pantai Bali Lestari.
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